Born in the U.S., Michelle launched LIVELY in 2016 after working at Victoria’s Secret and seeing a gap in the lingerie market.

She created a new category called “Leisurée” blending comfort, style, and confidence to empower women through community driven, feel good intimates.

inHouseAmerica Rates Her Store:

★★★★

Marissa (from Boulder, CO) and Lauren (raised in NYC) met at Penn and bonded over fashion.

After years in corporate jobs, they launched Negative in 2014 to reinvent underwear creating minimalist, high-comfort pieces that women actually want to wear.

inHouseAmerica Rates Their Store:

★★★★

Born in the U.S., Heidi left her job at Google in 2013 after struggling to find bras that fit well and felt good.

She launched ThirdLove to create inclusive, data driven lingerie introducing half cup sizes and redefining comfort for women everywhere.

inHouseAmerica Rates Her Store:

★★★★

Born in Sydney, Dave teamed up with Neil Midalia in 2012 to fuse fashion and wellness.

Inspired by comfort and sustainability, they launched Boody an eco-friendly basics brand made from ultra soft bamboo, designed for everyday wear with minimal impact.

inHouseAmerica Rates His Store:

★★★★

Born in the U.S., David was inspired to start Bombas in 2013 after learning that socks are the most requested item in homeless shelters.

He teamed up with Randy Goldberg to create ultra comfy socks and built a brand that donates a pair for every one sold.

inHouseAmerica Rates His Store:

★★★★

Born in the U.S., Jenna and Jane launched Harper Wilde in 2017 after asking a simple question: “Why are bras so expensive?”.

Frustrated by the hypersexualized, overpriced lingerie market, they built a brand that makes bra shopping easy, affordable, and empowering for real women.

inHouseAmerica Rates Their Store:

★★★★