Born in Pakistan and raised in the U.S.

Moiz founded Native in 2015 after spotting a long list of unpronounceable ingredients on a deodorant label.

That moment sparked a mission: to create clean, effective deodorant with ingredients people actually understand.

inHouseAmerica Rates His Store:

★★★★

Born in the U.S. and armed with an MBA from the University of Alabama

Lauren co-founded Each & Every after working on mainstream deodorant brands like Secret and Old Spice.

Frustrated by the lack of clean, effective options, she teamed up with a product developer to launch a vegan, cruelty-free brand where every ingredient truly matters.

inHouseAmerica Rates Her Store:

★★★★

Born in Chelyabinsk, Russia, Greg founded Myro in 2017 after noticing a gap in sustainable personal care.

Inspired by consumer research during his time at Plated, he launched Myro to offer clean, refillable deodorant that’s better for you and the planet.

inHouseAmerica Rates His Store:

★★★★

Born in Minnetonka, Minnesota, Shannon is an OB-GYN who founded Lume in 2017 after seeing women misdiagnosed for odor issues that weren’t infections.

She created Lume as a science-backed, whole body deodorant to tackle odor at its source without shame, and without harsh chemicals.

inHouseAmerica Rates Her Store:

★★★★

Born in California and a Boston University grad, Sarah launched Curie in 2018 with just $12,000 of her own savings.

Tired of chemical-filled deodorants that didn’t work, she set out to create clean, effective products starting with aluminum-free deodorant that actually delivers.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S. and trained as a cosmetic chemist, Melissa co-founded Hume Supernatural in 2020 to reinvent deodorant.

After years in traditional beauty companies, she wanted cleaner, microbiome-friendly formulas that actually work without harsh chemicals or compromise.

inHouseAmerica Rates Her Store:

★★★★