Born in Orange County, California, Katherine launched Versed in 2018 after years in fashion and beauty media.

Frustrated by overpriced skincare with confusing ingredients, she created Versed to deliver clean, effective products that are affordable and easy to understand for real people, every day.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Christin struggled with skin issues in her 20s, sparking her passion for clean skincare.

In 2019, she co-founded Kinship to create science-backed, microbiome-friendly products that are gentle, effective, and designed with Gen Z values in mind.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Priscilla left Wall Street to tackle her own struggles with hormonal acne.

In 2015, she founded Cocokind to offer clean, affordable skincare powered by organic ingredients designed to nourish skin and boost self-confidence.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Joyce is a clinical cosmetic chemist who co-founded Dieux in 2020 to bring transparency and science to skincare.

Frustrated by misleading beauty claims, she set out to create formulas that are clinically backed, sustainably made, and truly effective.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Alex co-founded Herbivore Botanicals in 2011 with his wife Julia Wills in their Seattle kitchen.

After struggling with eczema and finding relief through natural ingredients, he was inspired to create clean, plant-based skincare that’s as beautiful as it is effective starting with a simple soap-making kit and a passion for wellness.

inHouseAmerica Rates His Store:

★★★★

Born and raised in California, Amy Liu spent over 15 years in the beauty industry before launching Tower 28 in 2019.

Struggling with eczema herself, she created the brand to offer clean, fun, and effective products for sensitive skin proving that beauty can be inclusive and skin friendly.

inHouseAmerica Rates Her Store:

★★★★