Born in the U.S., Chris launched Patchology in 2014 after years in consumer product startups and brand building.

Inspired by medical patch technology, he created fast-acting skincare that delivers real results designed for busy lives and modern routines.

inHouseAmerica Rates His Store:

★★★★

Born in South Korea and raised in the U.S., John launched Earth Therapeutics in 1993 after leaving a law career to help grow his family’s importing business.

What started with loofah sponges became a trusted brand for eco friendly, affordable self-care—rooted in healing, quality, and K-beauty innovation.

inHouseAmerica Rates His Store:

★★★★

Born in Benton Harbor, Michigan, Psyche founded Urban Hydration in 2010 after years of battling eczema and struggling to find affordable, natural skincare.

Inspired by her own journey and a desire to help others feel confident in their skin, she created a clean beauty brand that hydrates, heals, and gives back donating a gallon of water for every product sold.

inHouseAmerica Rates Her Store:

★★★★

Marla, born in Oakland, California, and Barry co-founded Bluemercury in 1999 in Washington, D.C.

Frustrated by the lack of expert driven beauty retail, they launched the brand to blend luxury skincare with personalized service creating a trusted destination for high-performance products and honest advice.

inHouseAmerica Rates Their Store:

★★★★

Born in Denmark and a former Estée Lauder executive, Randi co-founded Nécessaire in 2018 to rethink body care.

She wanted to create clean, effective essentials that treat the body with the same care as the face luxurious, sustainable, and truly necessary.

inHouseAmerica Rates Her Store:

★★★★

Born in Chicago and raised in Dixmoor, Illinois, Gloria was inspired by her mother’s healing touch and homemade remedies in Montgomery, Alabama.

In 2012, she launched Footnanny to turn everyday foot care into a luxurious wellness ritual blending Southern comfort with aromatherapy and love.

inHouseAmerica Rates Her Store:

★★★★