Born and raised in Arizona, Amber founded Dae Hair in 2020 after moving back from New York and falling in love with the desert’s beauty.

Inspired by sunsets, citrus, and botanicals, she created Dae to bring clean, desert-inspired haircare into daily routines from dawn to dusk.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S. and a former marketing exec at PepsiCo, Kathryn founded Hally Hair after witnessing a botched at home dye job.

Inspired to make hair color fun, clean, and easy, she launched Hally the first ammonia-free foam dye so everyone can express themselves confidently, without harsh chemicals.

inHouseAmerica Rates Her Store:

★★★★

Born in Perth, Australia, Maeva grew up helping in her mom’s African braiding salon.

After ditching chemical relaxers and struggling to find clean products for her natural hair, she launched Bread Beauty Supply to simplify wash day and celebrate textured hair with fun, effective essentials.

inHouseAmerica Rates Her Store:

★★★★

Born in Jamaica and Cuba, Natalie is a neuroscientist who founded Florae to bridge beauty and wellness.

After years studying brain health and facing her own textured hair challenges, she launched Florae to offer clean, science-backed haircare that celebrates diversity and supports whole-body wellness.

inHouseAmerica Rates Her Store:

★★★★

Born in Hamilton, Ontario to Indian parents.

He founded Function of Beauty to revolutionize the beauty industry with personalized haircare.

His solution was to build a tech-driven company that lets customers create custom formulas tailored to their unique hair goals.

inHouseAmerica Rates His Store:

★★★★

Born in Brandon, Mississippi, Sid launched his namesake menswear brand in 2007 after designing for icons like J.Crew, Ralph Lauren, and Tommy Hilfiger.

With a love for classic style and Southern hospitality, he set out to create a space where great clothes and great service go hand in hand.

inHouseAmerica Rates His Store:

★★★★