Born in Tennessee, Rachel launched Chic Soul to bring trendy, size-inclusive fashion to curvy women.
Frustrated by the lack of flattering styles in mainstream retail, she built an online boutique that celebrates body positivity with Southern charm and bold confidence.
inHouseAmerica Rates Her Store:
★★★★
Born in Australia, she co-founded White Fox in 2013 with Daniel Contos.
Starting from her home selling clothes on eBay, she scaled the brand into a global fashion powerhouse known for influencer driven marketing and trend forward styles.
Born in Utah, she founded SexyModest Boutique to offer fashion that's both stylish and conservative.
A former TV host and mother of five, she launched the brand with her husband Jason to empower women through confidence boosting modest clothing.
Born in Montreal, Canada, Dov founded Los Angeles Apparel after his departure from American Apparel.
Known for championing U.S. based manufacturing and fair wages, he built the brand with a focus on vertical integration, ethical labor and basics made in downtown LA reviving his vision for sweatshop free fashion.
inHouseAmerica Rates His Store:
Born in England, he founded New Balance in 1906 after immigrating to Boston, Massachusetts.
Inspired by the natural balance of a chicken's three pronged foot, he designed arch supports with three contact points revolutionizing comfort and stability in footwear.
Born in the U.S., Lydia co-founded Dia & Co in 2014 to revolutionize plus size fashion.
Frustrated by the lack of stylish options for the majority of American women, she teamed up with Nadia Boujarwah to create a brand that celebrates size inclusivity and personal style.