Born in the U.S., Lydia co-founded Dia & Co in 2014 to revolutionize plus size fashion.

Frustrated by the lack of stylish options for the majority of American women, she teamed up with Nadia Boujarwah to create a brand that celebrates size inclusivity and personal style.

inHouseAmerica Rates Her Store:

★★★★

Born in Spokane, Washington, Robert left his career as a bond trader to launch Dearborn Denim in Chicago.

Frustrated by overpriced designer jeans and poor labor practices, he built a brand that offers ethically made, affordable denim cut, sewn, and sourced entirely in the U.S.

inHouseAmerica Rates His Store:

★★★★

Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all.

Driven by the belief that "quality shouldn't be a luxury", he build it to cut out milddlemen to reduce waste and costs.

inHouseAmerica Rates His Store:

★★★★

Born in New York City, co-founded fashion to figure to bring stylish and trend driven clothing to plus size women.

Insipired by his great grandmother who pioneered inclusive fashion.

inHouseAmerica Rates His Store:

★★★★

Born in the U.S., Emmy and Leigh launched BLANKNYC in 2007 to deliver premium style denim without the premium price tag.

Frustrated by overpriced jeans, they built a brand known for edgy fits, vegan leather, and downtown cool vibes all under $100.

inHouseAmerica Rates Their Store:

★★★★

Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay.

Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.

inHouseAmerica Rates Her Store:

★★★★