Chrissy started the brand with just $50, a passion for meaningful design, and a vision to make personalized jewelry more intentional and ethical. What began as a creative side hustle soon evolved into a purpose driven brand rooted in personal storytelling, sustainability, and empowerment.

A new mom navigating postpartum depression who turned a moment of personal struggle into a brand built on meaning and connection. After giving birth to her son, she found herself in search of something grounding, she crafted a simple necklace a piece that felt like wearing her heart on her chest.

David and Adam launched Ana Luisa in Brooklyn, New York, after noticing a gap in the market, beautiful, high quality jewelry that didn't harm the planet or break the bank. With backgrounds in fashion and supply chain, they built Ana Luisa as an internet first brand focused on radical transparency.
