Adore Me Lingerie
$27.80
Founder
Morgan Herman Waiche

Morgan Herman Waiche

He founded Adore Me in 2011 while earning his MBA at Harvard. Frustrated by the lack of affordable, stylish lingerie options, he set out to disrupt the industry with a tech driven, inclusive brand.

New York
Adore Me Store
👙 Lingerie
Thistle and Spire Lingerie
$69.00
Founder
Maggie Bacon

Maggie Bacon

She founded Thistle and Spire in Brooklyn in 2015 to challenge stale beauty standards and redefine lingerie as a tool of empowerment. A New York based fashion designer, Maggie was fed up with the homogenous style dominating the intimate market.

New York
Thistle and Spire Store
👙 Lingerie
White Fox Lingerie
$44.99
Founder
Georgia Moore

Georgia Moore

Born in Australia, she co-founded White Fox in 2013 with Daniel Contos. Starting from her home selling clothes on eBay, she scaled the brand into a global fashion powerhouse known for influencer driven marketing and trend forward styles.

Maryland
White Fox Store
👙 Lingerie
ThirdLove Lingerie
$48.00
Founder
Heidi Zak

Heidi Zak

Born in the U.S., Heidi left her job at Google in 2013 after struggling to find bras that fit well and felt good. She launched ThirdLove to create inclusive, data driven lingerie introducing half cup sizes and redefining comfort for women everywhere.

California
ThirdLove Store
👙 Lingerie
Los Angeles Apparel Lingerie
$18.00
Founder
Dov Charney

Dov Charney

Born in Montreal, Canada, Dov founded Los Angeles Apparel after his departure from American Apparel. Known for championing U.S. based manufacturing and fair wages, he built the brand with a focus on vertical integration, ethical labor and basics made in downtown LA reviving his vision for sweatshop free fashion.

California
Los Angeles Apparel Store
👙 Lingerie
Nasty Gal Lingerie
$22.50
Founder
Sophia Amoruso

Sophia Amoruso

Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay. Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.

California
Nasty Gal Store
👙 Lingerie