Born in Orange County, California, Katherine launched Versed in 2018 after years in fashion and beauty media.

Frustrated by overpriced skincare with confusing ingredients, she created Versed to deliver clean, effective products that are affordable and easy to understand for real people, every day.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Chris launched Patchology in 2014 after years in consumer product startups and brand building.

Inspired by medical patch technology, he created fast-acting skincare that delivers real results designed for busy lives and modern routines.

inHouseAmerica Rates His Store:

★★★★

Born in South Korea and raised in the U.S., Jean Baik launched Miss A in 2013 with her husband to make beauty truly affordable.

Frustrated by expensive makeup tutorials, she created a brand where everything costs just $1 no gimmicks. Her mission? To make confidence and self-expression accessible to everyone.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Priscilla left Wall Street to tackle her own struggles with hormonal acne.

In 2015, she founded Cocokind to offer clean, affordable skincare powered by organic ingredients designed to nourish skin and boost self-confidence.

inHouseAmerica Rates Her Store:

★★★★

Born in rainy Seattle, Remi was obsessed with freckles despite not having any herself.

In 2017, she launched Freck Beauty with Freck OG, the first faux freckle cosmetic, turning a childhood fascination into a bold, rule breaking brand that celebrates individuality and clean ingredients.

inHouseAmerica Rates Her Store:

★★★★

Born in Benton Harbor, Michigan, Psyche founded Urban Hydration in 2010 after years of battling eczema and struggling to find affordable, natural skincare.

Inspired by her own journey and a desire to help others feel confident in their skin, she created a clean beauty brand that hydrates, heals, and gives back donating a gallon of water for every product sold.

inHouseAmerica Rates Her Store:

★★★★