Born in Orange County, California, Katherine launched Versed in 2018 to deliver clean, effective skincare that is affordable and easy to understand for real people, every day.
Born in the U.S., Chris launched Patchology in 2014. Inspired by medical patch technology, he created fast-acting skincare that delivers real results designed for busy lives and modern routines.
Born in South Korea and raised in the U.S., Jean Baik launched Miss A in 2013 with her husband to make beauty truly affordable. Everything costs just $1 — no gimmicks.
Born in the U.S., Priscilla left Wall Street to tackle her own struggles with hormonal acne. In 2015, she founded Cocokind to offer clean, affordable skincare powered by organic ingredients.
Born in rainy Seattle, Remi launched Freck Beauty in 2017 with Freck OG, the first faux freckle cosmetic, turning a childhood fascination into a bold, rule-breaking brand that celebrates individuality.
Born in Benton Harbor, Michigan, Psyche founded Urban Hydration in 2010 after years of battling eczema. She created a clean beauty brand that hydrates, heals, and gives back — donating a gallon of water for every product sold.
