Born in the U.S., Kitiya launched Mischo Beauty in 2013 while pregnant and searching for safe, stylish nail polish. With a chemistry degree and beauty licenses, she created a luxe, non-toxic brand that redefined clean beauty proving safety and glamour can go hand in hand.
Born in South Korea and based in California, Narineh launched ella+mila in 2014 to create clean, stylish nail polish inspired by her twin daughters. Frustrated by harsh formulas, she built a brand that's vegan, cruelty-free, and safe for families proving beauty can be both glamorous and gentle.
Born in the U.S. and based on Hawai'i Island, Dr. Lyn Lam founded Kapa Nui Nails after decades in women's healthcare. Shocked by the toxicity of traditional polishes, she created a clean, water-based alternative safe for pregnant women, children, and the planet.
Born in the U.S., Alexis launched Static Nails from her college dorm room, driven by a desire for chic, non toxic manicures that didn't damage nails. Frustrated by flimsy press-ons and harsh formulas, she reinvented the category creating reusable pop on nails and clean polish that changed the game.
Born in China and based in New York, Amy created Dear Sundays to redefine nail care as a wellness ritual. After working in salons and seeing the toll of toxic products, she launched NYC's first non-toxic nail studio blending clean beauty with mindfulness, including meditation manicures and self-love affirmations.
Born in South Korea and based in New York, Marina founded Londontown in 2012 to create nail care that's both luxurious and clean. Inspired by her family's botanical remedies and a desire for safer beauty, she developed a line infused with florium complex bridging heritage, wellness, and modern glam.
