Born in New York City, co-founded fashion to figure to bring stylish and trend driven clothing to plus size women.

Insipired by his great grandmother who pioneered inclusive fashion.

inHouseAmerica Rates His Store:

★★★★

Born in the U.S., Chris founded Betabrand after turning a quirky fashion idea Cordarounds into a viral hit.

Inspired by the maker movement and creative communities, he built Betabrand as a crowdsourced clothing platform where customers help shape what gets made.

inHouseAmerica Rates His Store:

★★★★

Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay.

Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.

inHouseAmerica Rates Her Store:

★★★★

Born in U.S., Lori co-founded Summersalt to reinvent swimwear with data driven design and inclusive sizing.

Inspired by the lack of empowering options for women, she built the brand using over 1.5 million body measurements to create flattering, sustainable pieces that fit real life not unrealistic standards.

inHouseAmerica Rates Her Store:

★★★★

Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all.

Driven by the belief that "quality shouldn't be a luxury", he build it to cut out milddlemen to reduce waste and costs.

inHouseAmerica Rates His Store:

★★★★

Born in Moorpark, CA, she founded Nuuds to create high quality basics that fit real bodies.

A former teacher turned influencer, she launched the brand after struggling to find the perfect T-shirt designing prices that are sofy and flattering.

inHouseAmerica Rates Her Store:

★★★★