Born in Illinois, Steve launched ShapewearUSA in 2017 to simplify access to high-quality shapewear.

After noticing a gap in online options for post surgical and everyday support garments, he built a platform offering trusted brands with comfort, confidence, and care at its core.

inHouseAmerica Rates His Store:

★★★★

Born in Colombia and now based in New Jersey, Jackeline co-founded Jackie London in 2015 to empower women through shapewear.

With a background in business management and a passion for design, she blends finance and fashion to create garments that boost confidence and celebrate every silhouette.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Betsie was a touring EDM artist who struggled to find shapewear that actually worked.

Backstage between shows, she began sketching her own designs. In 2018, she launched Honeylove creating stylish, supportive shapewear that’s built for real bodies and real life.

inHouseAmerica Rates Her Store:

★★★★

Born in New York’s Hudson Valley, Heather was a fashion designer and new mom who couldn’t find shapewear that felt modern or empowering.

So she created her own launching Yummie to help women feel confident, comfortable, and stylish every day.

inHouseAmerica Rates Her Store:

★★★★

Born in Sydney, Dave teamed up with Neil Midalia in 2012 to fuse fashion and wellness.

Inspired by comfort and sustainability, they launched Boody an eco-friendly basics brand made from ultra soft bamboo, designed for everyday wear with minimal impact.

inHouseAmerica Rates His Store:

★★★★

Born in Toronto, Joanna launched Knix in 2013 after seeing how traditional lingerie ignored real women's needs.

She started with leak proof underwear and built a bold, inclusive brand that champions comfort, confidence, and innovation refusing to compromise, even while pregnant with twins.

inHouseAmerica Rates Her Store:

★★★★