Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay.

Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.

inHouseAmerica Rates Her Store:

★★★★

Born in South Korea and raised in the U.S., Kyong Lee and her siblings launched Francesca’s in Houston in 1999.

Inspired by the charm of curated boutiques, they built a fashion brand focused on unique finds, personal style, and an unforgettable in store experience.

inHouseAmerica Rates Their Store:

★★★★

Born in Tennessee, Rachel launched Chic Soul to bring trendy, size-inclusive fashion to curvy women.

Frustrated by the lack of flattering styles in mainstream retail, she built an online boutique that celebrates body positivity with Southern charm and bold confidence.

inHouseAmerica Rates Her Store:

★★★★

Born in Spokane, Washington, Kohl launched Known Supply after years of building Krochet Kids intl.

His mission? To humanize fashion by connecting shoppers with the makers behind their clothes creating ethical apparel that puts people first.

inHouseAmerica Rates His Store:

★★★★

Born in South Salem, New York, Indie launched her clean skincare brand after surviving a life threatening brain tumor linked to environmental toxins.

In 2009, she turned her wake up call into a mission creating chic, eco-friendly products that prove wellness and beauty can go hand in hand.

inHouseAmerica Rates Her Store:

★★★★

Born in New York City, co-founded fashion to figure to bring stylish and trend driven clothing to plus size women.

Insipired by his great grandmother who pioneered inclusive fashion.

inHouseAmerica Rates His Store:

★★★★