Born in Pennsylvania, Jacob launched American Trench in 2012 after spotting a classic trench coat on a London street.

Frustrated by the decline of U.S. manufacturing, he teamed up with David Neill to build a brand rooted in timeless design and American craftsmanship.

inHouseAmerica Rates His Store:

★★★★

Born in Southern Indiana, Jennifer launched Classy Cozy Cool after surviving Stage 4B Hodgkin’s Lymphoma and raising her family.

Fueled by resilience and a love for fashion, she created a brand that blends comfort, style, and patriotic spirit all proudly made in the USA.

inHouseAmerica Rates Her Store:

★★★★

Born into a sock making family in Northfield, Vermont, Ric founded Darn Tough in 2004 to save his family’s struggling mill.

His bold idea? Knit ultra durable socks backed by a lifetime guarantee proving that American grit (and wool) could outlast anything.

inHouseAmerica Rates His Store:

★★★★

Born in North Carolina, Kelly started Farm to Feet in 2013 after decades in sock manufacturing.

Inspired by the farm to table movement, he built a 100% American supply chain from wool to packaging to create high performance socks with full transparency and local pride.

inHouseAmerica Rates Her Store:

★★★★

Born in Korea, Bo carved her path from film to fashion, eventually launching Mohawk General in Los Angeles.

Driven by a love for timeless design and global craftsmanship, she created a sock line that’s as curated and cool as the store itself.

inHouseAmerica Rates Her Store:

★★★★

Born in Sydney, Dave teamed up with Neil Midalia in 2012 to fuse fashion and wellness.

Inspired by comfort and sustainability, they launched Boody an eco-friendly basics brand made from ultra soft bamboo, designed for everyday wear with minimal impact.

inHouseAmerica Rates His Store:

★★★★