Born in Baton Rouge, Louisiana, Holly founded Supergoop! in 2007 after a close friend was diagnosed with skin cancer. She created feel-good formulas to make sun protection a healthy, everyday habit.
After both parents were diagnosed with melanoma, Chris launched COOLA to offer organic, feel-good SPF that blends sun safety with a laid-back lifestyle vibe.
Born in the U.S., Dakota teamed up with branding pros to launch Vacation in 2021. Inspired by retro beach vibes, they created "Leisure-Enhancing SPF" that feels like a vacation in a bottle.
Charlotte founded Everyday Humans in 2018 to create a skincare brand that makes sun protection fun, affordable, and planet-friendly.
After working in a National Institutes of Health lab studying toxic chemicals, Kevin founded Thinksun to create safer alternatives — clean, science-backed sun protection for all ages.
Raised on a beekeeping farm, Kate launched Babo Botanicals in 2010 to create safe, plant-based skincare for families — naming it after her son's beloved bunny, "Babo".
