Born in Atlanta, Cameron launched Kitty and Vibe in 2018 after a frustrating swimsuit shopping experience.

Tired of inconsistent sizing and negative body messaging, she created a brand that celebrates self love with inclusive fits, curated playlists, and good vibes in every package.

inHouseAmerica Rates Her Store:

★★★★

Born in Los Angeles, Elaine transformed her late mother’s bikini shop into a vibrant, size inclusive swimwear brand.

Driven by legacy and love, she launched Dippin’ Daisy’s to empower women and make sustainable fashion joyful.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Lydia co-founded Dia & Co in 2014 to revolutionize plus size fashion.

Frustrated by the lack of stylish options for the majority of American women, she teamed up with Nadia Boujarwah to create a brand that celebrates size inclusivity and personal style.

inHouseAmerica Rates Her Store:

★★★★

Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay.

Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.

inHouseAmerica Rates Her Store:

★★★★

Born in the U.S., Tiffany launched BOLD Swim in 2017 after struggling to find stylish, well fitting swimwear for her curvy, athletic frame.

Fueled by a love of travel and a passion for sustainability, she created a luxury brand that celebrates diverse bodies with eco conscious design.

inHouseAmerica Rates Her Store:

★★★★

Born in East London, Emma co-founded Good American in 2016 to challenge fashion’s narrow sizing norms.

Frustrated by the lack of stylish denim for all body types, she built a brand that celebrates inclusivity with jeans that fit women from size 00 to 24.

inHouseAmerica Rates Her Store:

★★★★