Born in Spartanburg, South Carolina, Kayla founded The Whitening Store in 2011 to offer high-quality, affordable teeth whitening products.

Inspired by her passion for beauty and entrepreneurship, she built the brand to make professional-grade dental care accessible to everyone.

inHouseAmerica Rates Her Store:

★★★★

Born in Bend, Oregon, DeAnna founded Smile Sciences in 2011 after working in dental offices and seeing the need for safe, vegan teeth whitening products that reduce sensitivity.

Her mission? Make whiter smiles affordable and gentle without compromising ethics.

inHouseAmerica Rates Her Store:

★★★★

Born in Phoenix, Arizona, Josh founded Snow in 2017 after jaw surgery sparked his interest in oral care.

Frustrated by the lack of stylish, effective whitening options, he created Snow to bring high-performance, tech-powered dental care into people’s homes with a smile that shines like never before.

inHouseAmerica Rates His Store:

★★★★

Born in the U.S., Dr. Levine is a renowned NYC prosthodontist and NYU professor who founded GLO Science to revolutionize teeth whitening.

Frustrated by painful, ineffective treatments, he invented Guided Light Optics (G.L.O.) technology creating safe, fast, and professional grade results at home.

inHouseAmerica Rates His Store:

★★★★

Born in Paris, France, Carine Roitfeld is a legendary fashion editor turned entrepreneur.

In 2018, she founded Zimba, an oral care brand based in Boca Raton, USA, to bring affordable, natural teeth whitening to everyone blending beauty, wellness, and accessibility.

inHouseAmerica Rates Her Store:

★★★★

Born in New York and a Cornell grad, Julian co-founded Twice in 2018 after a life-changing dental mission in the Bahamas.

Inspired by the power of a smile and the lack of clean oral care options, he teamed up with his brother and Lenny Kravitz to create toothpaste that’s effective, sustainable, and gives back.

inHouseAmerica Rates His Store:

★★★★