Born in Minnesota, James founded Boka in 2013 after realizing how overlooked oral health was in preventive care.

Inspired by his family's dental supply business and his own health journey, he launched Boka to create clean, beautifully designed oral care products that support whole-body wellness.

inHouseAmerica Rates His Store:

★★★★

Born in Minnesota, Eric founded Davids in 2015 after questioning the ingredients in his toothpaste.

What started as curiosity turned into a four year obsession to create a clean, effective, and sustainable alternative crafted with naturally sourced ingredients and proudly made in the USA.

inHouseAmerica Rates His Store:

★★★★

Born in New York and a Cornell grad, Julian co-founded Twice in 2018 after a life-changing dental mission in the Bahamas.

Inspired by the power of a smile and the lack of clean oral care options, he teamed up with his brother and Lenny Kravitz to create toothpaste that’s effective, sustainable, and gives back.

inHouseAmerica Rates His Store:

★★★★

Born in Tokyo, Japan, Dr. Nakamoto is a dentist and nutritional biochemist who spent decades researching dental health.

After discovering a cacao-based compound that strengthens enamel, he founded Theodent to offer a safe, fluoride-free alternative powered by science and inspired by chocolate.

inHouseAmerica Rates His Store:

★★★★

Born in the U.S. and with a background in finance, Kori co-founded RiseWell after facing fertility challenges.

Advised to avoid endocrine disruptors, she discovered that most oral care products were packed with harmful ingredients.

With help from her dentist brother, she launched RiseWell to create safe, science-backed toothpaste using hydroxyapatite a mineral that naturally strengthens teeth.

inHouseAmerica Rates Her Store:

★★★★

Born in Phoenix, Arizona, Josh founded Snow in 2017 after jaw surgery sparked his interest in oral care.

Frustrated by the lack of stylish, effective whitening options, he created Snow to bring high-performance, tech-powered dental care into people’s homes with a smile that shines like never before.

inHouseAmerica Rates His Store:

★★★★