Born in Oakland, CA, she co-founded Lulus in 1996 with her daughter Colleen Winter.
Driven by a love for easthetics and culture, Cannon built Lulus to offer affordable, trend forward styles with touch of luxury.
inHouseAmerica Rates Her Store:
★★★★
Born in the Indiana, she co-founded Lane 201 in 2015 with her brother Eric Byanski.
Inspired by their family's lake house on Lane 201, the boutique began as a local shop in Fort Wayne and quicklu grew into a thriving online brand. Jill's vision blends cozy charm with trend forward fashion offering affordable wearable.
Born in the U.S., Chris founded Betabrand after turning a quirky fashion idea Cordarounds into a viral hit.
Inspired by the maker movement and creative communities, he built Betabrand as a crowdsourced clothing platform where customers help shape what gets made.
inHouseAmerica Rates His Store:
Born in Bulgaria and based in New York City, she is the co-founder, designer, and creative director of Marcella NYC.
She launched the brand with her husband Any Huszar, blending minimalist fashion with a mission to empower women and girls.
Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay.
Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.
Born in Montreal, Canada, Dov founded Los Angeles Apparel after his departure from American Apparel.
Known for championing U.S. based manufacturing and fair wages, he built the brand with a focus on vertical integration, ethical labor and basics made in downtown LA reviving his vision for sweatshop free fashion.
