They launched Oars + Alps to simplify men's grooming without being overpriced. Inspired by their husbands frustration with complicated skincare, they created a brand offering clean, natural, travel friendly products.
Haldrup wanted a men's grooming brand that felt natural, fun, and unapologetically masculine. Most natural soaps were marketed toward women, and most men's soaps were full of synthetic detergents. He saw a gap and filled it.
Curology was founded by Dr. David, a board certified dermatologist, along with his mother. The brand was created to democratize access to personalized dermatology through telemedicine and custom skincare formulations.
Swartz saw an opportunity to create a grooming brand that rejected the metrosexual, glossy image of men's care products. He wanted to build something that resonated with blue collar values.
Born in Wilton, Connecticut, Emily launched Glossier in 2014 after building a loyal following with her beauty blog Into the Gloss. Frustrated by brands that ignored real people's routines, she created Glossier to offer minimalist, user inspired products that celebrate natural beauty and community driven design.
Steve Shriver is the co-founder and CEO of Eco Lips, one of the first organic lip balm brands in the U.S. He helped launch the company in 2003 with a mission to make sustainable, fair-trade lip care mainstream.
