Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all. Driven by the belief that "quality shouldn't be a luxury", he built it to cut out middlemen to reduce waste and costs.
Outdoor enthusiasts often faced a choice: gear that looked tough but wore out quickly, or gear that lasted but was too expensive. NORTIV 8 set out to deliver affordable durability footwear that could handle real work, weather, and adventure.
Liu noticed that many work boots were either too expensive or lacked long term durability. He wanted to design boots that could withstand heavy use while remaining comfortable.
During a surf trip to Nicaragua, Walsh realized there was a gap in the market: boots were either overpriced designer items or cheaply made fast fashion. He wanted to build a brand that offered quality craftsmanship at honest prices.
Cao noticed that men's footwear often forced a choice between expensive designer brands or cheap, low quality options. He wanted to offer durable, stylish shoes that could be worn for work, events, or casual outings.
Born in Boulder, Colorado, Steven launched Xero Shoes in 2009 after rediscovering the benefits of barefoot running. Frustrated by injuries from traditional footwear, he created minimalist sandals that mimic natural movement.
