His journey began with his own sleep struggles, which inspired him to design a mask that provided 100% blackout. He wanted to create products that encourage people to harness sleep as a tool for productivity and vitality.
Co-founder, and the original "test subject." His frustration with gimmicky men's products inspired the brand's ethos of quality without compromise. He wanted to create high-performing, stylish products men would be proud to use.
Richard's personal struggle with acne and Darwish noticed the same trend — they then started Lumin. Together, they saw an opportunity to build a brand that made skincare simple, approachable, and high performing.
Born in the U.S., Olamide launched Topicals in 2020 after struggling with chronic skin conditions like hyperpigmentation. Frustrated by the lack of care for darker skin tones, she created science backed skincare that's inclusive, effective and proudly rooted in mental health advocacy.
Italian born entrepreneur who struggled with severe acne for years. His frustration with ineffective treatments led him to experiment with formulations at home.
Born in the U.S., Joyce is a clinical cosmetic chemist who co-founded Dieux in 2020 to bring transparency and science to skincare. Frustrated by misleading beauty claims, she set out to create formulas that are clinically backed, sustainably made, and truly effective.
