He co-founded Geologie with Dave Skaff and dermatologist Dr. Steve Xu to simplify men's skincare through personalization. The brand's mission is to simplify men's skincare with dermatologist‑backed, effective, and natural formulations.
Richard's personal struggle with acne and Darwish noticed the same trend — they then started Lumin. Together, they saw an opportunity to build a brand that made skincare simple, approachable, and high performing.
The brand was born from their shared dream of building a company in the men's wellness space. They wanted to create a brand that felt classic, elevated, and gentlemanly, inspired by the legendary style icon George Bryan "Beau" Brummell.
Mendoza saw a gap in the men's grooming market — most beard and grooming products were either overpriced or low quality. He set out to build a brand that delivered premium performance without the premium price.
The driving force behind Tiege Hanley. He conceived the idea after realizing men's skincare aisles were confusing, overpriced, and intimidating. He was inspired to create a brand that offered straightforward routines at fair prices.
Meyer and Bolduc saw that most men's grooming products were filled with synthetic chemicals and lacked transparency. They wanted to build a brand offering high‑performing, natural formulations that men could trust.
