Known online as Alpha M., Marino built a massive YouTube following by offering advice on men's style, grooming, fitness, and confidence. After nearly a year of research and development, he created a line of premium hair products.
Together, they built Keeps to connect men directly with FDA approved treatments. They realized traditional options were expensive and inconvenient.
Giannotti wanted to create products that captured the feeling of "just out of the barber chair" while being versatile enough for both rugged and refined looks. His early experiments taught him the importance of texture, scent, and hold.
Barber and stylist with nearly 20 years of experience in the personal care industry. West wanted products that actually worked for everyday grooming needs.
Co‑founder, partnered with Dale to scale the brand from DIY beginnings into a professional operation. The founder wanted to create grooming products that were handcrafted in small batches for quality and consistency.
He co-founded Geologie with Dave Skaff and dermatologist Dr. Steve Xu to simplify men's skincare through personalization. The brand's mission is to simplify men's skincare with dermatologist backed, effective, and natural formulations.
