Eames NW was created to curate global brands for the Pacific Northwest consumer. The founder saw a gap for minimalist, high quality apparel that reflects both urban and outdoor sensibilities.
Golf apparel was dominated by traditional, conservative styles. Johnson's idea was to introduce modern, West Coast inspired designs that could transition seamlessly from the golf course to social settings.
Traditional hats were often cheaply made and disposable. McDonell and Roth wanted to create high end headwear using luxury fabrics (cashmere, Italian leather, performance knits).
Wier wanted to create clothing that embodied texas outdoor lifestyle (hunting, fishing, camping). He also wanted to create apparel that was comfortable, durable, and authentic.
Sendero was born out of a love for the American West — its landscapes, cultures, geology, flora, and fauna. The founder wanted to capture the spirit of adventure and heritage in wearable goods.
Linton grew up near beaches and waterways in Singapore, witnessing firsthand the impact of pollution. He launched United By Blue with the idea that every purchase should have a tangible environmental benefit.
