Former media and tech executive who became frustrated with the lack of innovation in men's basics. He envisioned a brand that delivered smart design, premium fabrics, and simple shopping.
Hochstadt saw that athletes and fans wanted apparel that was functional for training but stylish enough for everyday wear. Legends was born out of collaborations with the Mamba Sports Academy and quickly evolved into a lifestyle brand.
Born in the U.S., Jonathan launched MeUndies in 2011 after a frustrating underwear shopping trip. Tired of overpriced, uncomfortable options, he set out to create ultra soft, sustainably made undies delivered with ease and a splash of fun through a subscription model.
Choi noticed that socks and underwear were often overlooked in fashion, yet they were essentials people bought repeatedly. He wanted to elevate these basics with better design, premium fabrics, and eco friendly practices.
Borrelli struggled to find a T‑shirt that balanced quality, fit, and style. This led to the development of Pyca® fabric, a custom tri‑blend engineered for durability, breathability, and comfort.
Goble noticed a gap between activewear (performance gear) and pajamas (too casual). His idea was to invent "inactivewear" — stylish, comfortable apparel designed for downtime.
