Goble noticed a gap between activewear (performance gear) and pajamas (too casual). His idea was to invent "inactivewear" — stylish, comfortable apparel designed for downtime.
Former media and tech executive who became frustrated with the lack of innovation in men's basics. He envisioned a brand that delivered smart design, premium fabrics, and simple shopping.
While on vacation, Fulop fell in love with hotel bedding but was shocked by the high retail prices. Her idea was to launch a direct-to-consumer bedding brand with transparent pricing and modern design.
Busch noticed that traditional bathrobes were bulky, outdated, and rarely worn. His idea was to design a robe that looked more like athleisure gear, with shorts, hoodies, and joggers made from robe-like materials.
Charisse often found that traditional women's clothing didn't fit her style, while men's clothing didn't fit her body. She realized there was a gap in the market for gender-neutral, size-inclusive apparel.
The Tannens were frustrated by the lack of transparency in the bedding industry. Their idea was to build a brand rooted in organic cotton, fair trade, and direct-to-consumer pricing.
