Cheng and Wang wanted to reimagine silk as something fun, versatile, and culturally rich.

They drew inspiration from travel, nature, and diverse cultural narratives, turning scarves and accessories into storytelling pieces.

inHouseAmerica Rates Their Store:

★★★★

Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all.

Driven by the belief that "quality shouldn't be a luxury", he build it to cut out milddlemen to reduce waste and costs.

inHouseAmerica Rates His Store:

★★★★

Wang noticed that much of menswear was either overpriced luxury or cheap fast fashion.

His idea was to offer well made, classic pieces (like polos, pocket squares, cufflinks, and shoes) at reasonable prices.

inHouseAmerica Rates His Store:

★★★★

A corporate attorney turned entrepreneur, he noticed that men’s ties were overpriced and lacked variety.

He believed men deserved fashion forward, quality ties at fair prices.

inHouseAmerica Rates His Store:

★★★★

Launched Alex Mill with the mission to make the perfect shirt.

He wanted timeless, well crafted essentials rather than trend driven fashion.

inHouseAmerica Rates His Store:

★★★★

Alpine Swiss was created to deliver fashionable, accessible products without compromising customer service or value.

The founders wanted to merge style and social impact, ensuring every purchase contributes to charitable causes.

inHouseAmerica Rates Their Store:

★★★★