The brand was created to bridge the gap between luxury and affordability in men's fashion. Focused on accessible suits and formalwear for professionals, weddings, and special occasions.
Traditional retailers often charged up to 9 times the wholesale cost of suits. Mens Suit Habit was created to cut out excessive markups and deliver Italian European quality suits directly to consumers.
The team behind Alain Dupetit believed that stylish, high quality suits should be accessible to everyone. They saw how inflated pricing in the fashion industry kept sharp tailoring out of reach for many.
Traditional tuxedo rentals were uncomfortable, outdated, and overpriced. His vision was to combine rental convenience with retail-quality design and fit.
Liu recognized that many men's suits were overpriced due to brand names and retail markups. His idea was to create a direct to consumer platform offering stylish suits at reasonable prices while promoting young designers.
Traditional suit retailers often priced formalwear far above what many customers could afford. 3 Men's Suits was created to democratize men's tailoring, offering entry level suits at $49 while still providing higher end wool and cashmere options.
