Co-founder, and the original "test subject." His frustration with gimmicky men's products inspired the brand's ethos of quality without compromise. He wanted to create high-performing, stylish products men would be proud to use.
Born in the U.S., Dakota teamed up with branding pros Lach Hall and Marty Bell to launch Vacation in 2021. Inspired by retro beach vibes and a desire to make sunscreen fun again, they created "Leisure-Enhancing SPF" that feels like a vacation in a bottle.
Former sustainability executive, passionate about linking skincare with environmental regeneration. His idea was to build a brand where skincare heals the skin and the land it comes from.
Lundy is recognized for advocating sun safety and visibility within communities of color. She wanted to create a product that would protect melanated skin from harmful UV rays.
Co-founder, entrepreneur with a background in consumer products and e-commerce. He wanted to build a brand that offered multifunctional, effective solutions without overwhelming routines.
Born in Baton Rouge, Louisiana, Holly founded Supergoop! in 2007 after a close friend was diagnosed with skin cancer. A former teacher, she realized daily SPF could save lives but people hated how sunscreen felt. So she created feel-good formulas to make sun protection a healthy, everyday habit.
