Ciciora wanted to solve a gap in workwear — traditional gear was heavy, outdated, and uncomfortable. He envisioned a technical, high performance workwear using modern fabric innovations.
Inspired by the gap between acceptable and exceptional gear, Walker and De Innocentis wanted to elevate workwear. They partnered with a world class textile manufacturer in Massachusetts to source advanced fabrics.
Entrepreneur with a background in building consumer brands (previously co-founded Trade Coffee). He wanted to build a brand that celebrated tradespeople and gave them high quality gear at fair prices.
The founders wanted to create apparel that reflected their values — performance gear tested by athletes. He created a patriot inspired branding rooted in sacrifice and hard work.
Dov founded Los Angeles Apparel after his departure from American Apparel. He built the brand with a focus on vertical integration, ethical labor and basics made in downtown LA — reviving his vision for sweatshop free fashion.
Former accountant and model turned entrepreneur, passionate about fitness, surfing, and yoga. He created premium, lifestyle oriented apparel for men that worked in the gym, on the beach, and in everyday life.
