She saw that oral care was dominated by legacy giants (Colgate, Oral‑B), with expensive products and little innovation. She wanted to create affordable, high performance alternatives.
Born in Minnesota, Eric founded Davids in 2015 after questioning the ingredients in his toothpaste. What started as curiosity turned into a four year obsession to create a clean, effective, and sustainable alternative crafted with naturally sourced ingredients and proudly made in the USA.
Born in Minnesota, James founded Boka in 2013 after realizing how overlooked oral health was in preventive care. Inspired by his family's dental supply business and his own health journey, he launched Boka to create clean, beautifully designed oral care products that support whole-body wellness.
Born in the U.S. and with a background in finance, Kori co-founded RiseWell after facing fertility challenges. She launched RiseWell to create safe, science-backed toothpaste using hydroxyapatite a mineral that naturally strengthens teeth.
He challenged the industry's obsession with "killing 99% of bacteria", believing this approach disrupted the oral microbiome, causing more harm than good. His vision was to create an oral care that supports the microbiome, avoids harsh chemicals.
Enever noticed that most oral care brands focused on technology gimmicks rather than behavioral change. He wanted to design products that encourage better brushing habits.
