Born in Paris, France, Carine Roitfeld is a legendary fashion editor turned entrepreneur. In 2018, she founded Zimba, an oral care brand based in Boca Raton, USA, to bring affordable, natural teeth whitening to everyone blending beauty, wellness, and accessibility.
Neff noticed that oral care was dominated by legacy giants (Colgate, Crest, Oral‑B) with clinical branding and little cultural relevance. He wanted to make oral care aspirational and stylish.
He challenged the industry's obsession with "killing 99% of bacteria", believing this approach disrupted the oral microbiome, causing more harm than good. His vision was to create an oral care that supports the microbiome, avoids harsh chemicals.
Born in Phoenix, Arizona, Josh founded Snow in 2017 after jaw surgery sparked his interest in oral care. Frustrated by the lack of stylish, effective whitening options, he created Snow to bring high-performance, tech-powered dental care into people's homes with a smile that shines like never before.
She saw that oral care was dominated by legacy giants (Colgate, Oral‑B), with expensive products and little innovation. She wanted to create affordable, high performance alternatives.
Entrepreneur passionate about democratizing cosmetic dental care. Miller wanted to bridge the gap between clinical results and consumer convenience.
