Ciciora wanted to solve a gap in workwear — traditional gear was heavy, outdated, and uncomfortable. He envisioned a technical, high-performance workwear brand using modern fabric innovations.
Bartlett came from a digital marketing and music industry background, where he honed skills in brand building and storytelling. His idea was to create affordable, premium quality tees that fit better and flatter men of all body types.
The founders wanted to create clothing that reflected their passions — surfing, fly fishing, and outdoor adventure. They created a brand that felt like a brotherhood, rooted in authenticity and camaraderie.
Wier wanted to create clothing that embodied the Texas outdoor lifestyle — hunting, fishing, camping. He also wanted to create apparel that was comfortable, durable, and authentic.
Everyday Outdoors was created by outdoorsmen who wanted gear that could transition seamlessly from duck blinds to everyday settings like work. Their ethos: "Bridge the gap between the wilderness and everywhere else."
In 2011, Spangenberg noticed that no clothing brand truly captured Arizona's spirit. He envisioned a brand that would let locals wear their state pride in a stylish, modern way.
