Born in Louisiana, they co-founded Select Trends Boutique as a mother-daughter venture born from creativity and hustle.
Nicole first pitched the idea to open a women's boutique inside their family's classic car dealership an unconventional start that didn't quite stick.
inHouseAmerica Rates Their Store:
★★★★
Born in Indiana, she founded Magnolia Boutique in 2013 to offer budget friendly, trend forward fashion for milennial women.
A mom and entrepreneur, she built the brand around flexibility, family, and freedom balancing business ownership with raising kids.
inHouseAmerica Rates Her Store:
Based in California, Michael co-founded Superdown as part of Revolve's portfolio of in house brands.
As co-CEO of Revolve, he launched Superdown in 2019 to target Gen Z shoppers with trend driven, affordable fashion.
inHouseAmerica Rates His Store:
Born in the U.S., he founded Marshalls in 1956 with a bold idea: offer brand name fashion at lower prices by buying overstock and excess inventory.
A retail innovator, he pioneered the off price model making designer goods accessible to everyday shoppers.
Born in South Salem, New York, Indie launched her clean skincare brand after surviving a life threatening brain tumor linked to environmental toxins.
In 2009, she turned her wake up call into a mission creating chic, eco-friendly products that prove wellness and beauty can go hand in hand.
Born in Australia, she co-founded White Fox in 2013 with Daniel Contos.
Starting from her home selling clothes on eBay, she scaled the brand into a global fashion powerhouse known for influencer driven marketing and trend forward styles.
