REP began in a garage, with the brothers frustrated by the lack of affordable, high quality gym gear.

Their first products were power racks and benches, designed to be durable yet cost‑effective.

inHouseAmerica Rates His Store:

★★★★

Bill an Air Force veteran and former General Motors industrial engineer, discovered CrossFit and quickly became frustrated by the lack of a one stop shop for gym equipment.

He launched Rogue Fitness to solve that problem initially selling jump ropes and plyo boxes out of his garage.

inHouseAmerica Rates His Store:

★★★★

Perkins leveraged his experience in e‑commerce and online brand building to launch Living.Fit.

The brand began by offering fitness courses and training programs and expanded into equipment sales.

inHouseAmerica Rates His Store:

★★★★

Traditional gyms and bulky equipment limited flexibility for busy professionals and travelers.

Gorilla Bow was designed to compress the functionality of a gym into one portable tool.

inHouseAmerica Rates His Store:

★★★★

Traditional weights and machines were bulky and limited in versatility.

Buell’s idea was to create portable, adaptable gear that could be used in gyms, homes, or outdoors.

inHouseAmerica Rates His Store:

★★★★

Stock was inspired after seeing yoga wheels used for stretching but realized they weren’t optimized for back pain relief.

He developed the Chirp Wheel, a sturdier, foam lined wheel designed to target spinal alignment and muscle tension.

inHouseAmerica Rates His Store:

★★★★