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Saltair CEO

• Iskra Lawrence
• Born and raised in England
• Rejected by modeling agencies for
• being "Too big" Iskra overcame
• years of disordered eating and
• now uses Saltair to promote
• body acceptance.



• inHouse America Rates Her Store:
• ★★★★

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Hello CEO

• Craig Dubisky
• Born and raised in New Jersey
• Shocked by fear-based packaging
• and harsh ingredients, Craig drank
• a tube of his own toothpaste on
• camera to prove its saftey and fun.



• inHouse America Rates His Store:
• ★★★★

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The Ouai CEO

• Jen Atkin
• Born and raised in California
• At 19, she moved cross-country
• with miniml savings and no secure
• plan. She hustled as a receptionist
• and assistant, balancing parking-
• meter duties and salon shifts-
• forging connections that launched
• her career.



• inHouse America Rates Her Store:
• ★★★★

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Mcmc Fragrances CEO

• Anne McClain
• Born and raised in Rhode Island
• Anne channels personal stories-
• like a scent inspired by a friend
• and a significant book in high school-
• creating fragrances that evoke
• nostalgia and emotional resonance.



• inHouse America Rates Her Store:
• ★★★★

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Iys Beauty CEO

• Tisha Thompson
• Born and rasied in Canada
• As a plus-size Black women,
• Tisha never saw her shade or
• body type represented in beauty
• ads until her 20s. That invisibility
• fueled her mission to launch LYS. A
• brand built on genuine
• representation.



• inHouse America Rates Her Store:
• ★★★★

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Raw Sugar CEO

• Donda Mullis
• Born and raised in Texas
• Witnessing poverty and hygiene
• crises while expanding into
• retal sparked a commitment:
• every purchase supports donating
• essentials. Seeing impact first-
• hand in schools and shelters
• affirmed that business can-and
• must-give back.



• inHouse America Rates Her Store:
• ★★★★

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Billie CEO

• Georgina Gooley
• Born and raised in the U.S.
• She was inspired to start Billie after
• noticing that most shaving products
• were designed for men, leaving
• women underserved in both design
• and pricing



• inHouse America Rates Her Store:
• ★★★★

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Thinx CEO

• Miki Agrawal
• Born and raised in Canada
• A three-legged race with her
• sister, where her twin started
• her period mid-race, sparked the
• idea for Thinx. Later, meeting a
• Ugandan girl missing school due to
• menstruation pushed her to build
• a global give-back model.



• inHouse America Rates Her Store:
• ★★★★