Traditional barbershops were functional but lacked cultural energy.
Kirsch envisioned a modern speakeasy style barbershop that offered grooming services alongside cocktails and community events.
inHouseAmerica Rates His Store:
★★★★
Mendoza saw a gap in the men’s grooming market most beard and grooming products were either overpriced or low quality.
He set out to build a brand that delivered premium performance without the premium price.
inHouseAmerica Rates His Store:
★★★★