Benjamin saw a gap in the personal care market so he created Bravo Sierra. He created the brand to deliver high performance, clean personal care products inspired by the needs of the U.S. military and designed for everyday civilians.
They launched Oars + Alps to simplify men's grooming without being overpriced. Inspired by their husbands frustration with complicated skincare, they created a brand offering clean, natural, travel friendly products.
A seasoned beauty and wellness executive, best known for leading Molton Brown. Him and the Athena Club team launched House of Atlas, a men's grooming brand designed to modernize the shave aisle with dermatologist tested products.
Born in Orange County, California, Katherine launched Versed in 2018 after years in fashion and beauty media. Frustrated by overpriced skincare with confusing ingredients, she created Versed to deliver clean, effective products that are affordable and easy to understand.
Curology was founded by Dr. David, a board certified dermatologist, along with his mother. The brand was created to democratize access to personalized dermatology through telemedicine and custom skincare formulations.
Curran co-founded Jack Black Skincare, alongside her husband Jeff Dandurand and partner Emily Dalton. She saw the opportunity to create premium, approachable skincare for men that combined clean ingredients with straightforward functionality.
A professional makeup artist who worked with high profile male clients in TV, film, and sports. She created Mënaji Skincare for Men, pioneering the category of advanced men's skincare and undetectable cosmetics.
YouTube content creator and men's style expert, known for his channel The Kavalier. He partnered with Devir Kahan to create a brand that normalizes men using concealer, moisturizers, and grooming tools without stigma.
A serial entrepreneur who wanted to make oral care more friendly, natural, and fun. Craig launched Hello Products in 2013 after walking down a drugstore aisle and realizing that toothpaste packaging felt sterile, clinical, and even intimidating.
Born in New York and a Cornell grad, Julian co-founded Twice in 2018 after a life-changing dental mission in the Bahamas. Inspired by the power of a smile, he teamed up with his brother and Lenny Kravitz to create toothpaste that's effective, sustainable, and gives back.
He co-founded Geologie with Dave Skaff and dermatologist Dr. Steve Xu to simplify men's skincare through personalization. The brand's mission is to simplify men's skincare with dermatologist backed, effective, and natural formulations.
Born in Miami, Florida, Michael founded ALT Fragrances in 2018 while still in college. Frustrated by luxury perfumes priced over $400, he created ALT to offer high-quality, cruelty-free scents without the "brand tax" making luxury accessible to everyone.
He is the co-founder & CEO, with a background in venture capital and consumer startups. He wanted to create premium, affordable, and approachable personal care for men.
A California born dermatologist with a strong academic background (UCLA Biology, University of Michigan Medical School). The brand is designed to provide dermatologist developed, solution focused products that are safe for people.
An entrepreneur known for co-founding Bear Naked granola, later shifting into sustainable fashion. He created Pact to disrupt the market by offering comfortable, stylish basics made from organic cotton while ensuring fair labor practices.
Originally from Japan, Yonekawa worked in fashion and retail before moving to New York. Her vision was to blend Japanese minimalism with American vintage culture, creating a curated space that felt both timeless and modern.
Tom co-founded Chubbies Shorts alongside Rainer Castillo, Kyle Hency, and Preston Rutherford while at Stanford. His idea was to create a brand that celebrated fun, irreverence, and comfort, centered around retro inspired short shorts.
Best known as an actor (That '70s Show, NCIS) and longtime supporter of the U.S. military. He introduced EPUHQ as a fitness and lifestyle apparel line designed to empower individuals while giving back to veterans and first responders.
Ford came from a sales and retail background, with a strong eye for product detail and customer experience. His vision was to create modern American classics wardrobe staples like tees, denim, and outerwear that were stylish but enduring.
Bartlett came from a digital marketing and music industry background, where he honed skills in brand building and storytelling. His idea was to create affordable, premium quality tees that fit better and flatter men of all body types.
Tyler founded Outdoor Voices to redefine activewear around joy, not performance. She built the brand to celebrate everyday movement coining the motto "Doing Things" to inspire people to stay active with ease, humor, and style.
Dov founded Los Angeles Apparel after his departure from American Apparel. He built the brand with a focus on vertical integration, ethical labor and basics made in downtown LA reviving his vision for sweatshop free fashion.
Born in Spokane, Washington, Robert left his career as a bond trader to launch Dearborn Denim in Chicago. Frustrated by overpriced designer jeans and poor labor practices, he built a brand that offers ethically made, affordable denim sourced entirely in the U.S.
The founders saw a gap in men's fashion rompers and jumpsuits were largely absent from mainstream menswear. They created a fun, stylish, and form fitting apparel that celebrated individuality and inclusivity.
Smith wanted to build a brand that combined adventure, sustainability, and social good. His vision was to create gear that not only performed outdoors but also funded initiatives to fight poverty.
Co-founder, with a background in retail and product development. 3sixteen began with streetwear inspired tees, but it pivoted to denim, introducing flagship SL series jeans made from custom woven Japanese selvedge fabrics.
Irish businessman, recruited by Associated British Foods (ABF) to launch a new affordable clothing chain. Ryan saw an opportunity to bring stylish, low-cost fashion to the mass market.
Former accountant and model turned entrepreneur, passionate about fitness, surfing, and yoga. He created premium, lifestyle oriented apparel for men that worked in the gym, on the beach, and in everyday life.
MensUSA was established as a direct-to-consumer menswear retailer focused on delivering budget friendly suits, tuxedos, and blazers. The founders recognized that many men needed stylish and well fitting suits that are affordable.
Co-founder and President, trained as a chemical engineer at MIT. He focuses on integrating engineering principles into everyday clothing.
He launched the brand to challenge traditional retail with a focus on radical transparency, ethical factories, and timeless, high quality basics sold directly to consumers.
Former media and tech executive who became frustrated with the lack of innovation in men's basics. He envisioned a brand that delivered smart design, premium fabrics, and simple shopping.
Born in France, she founded The Frankie Shop in 2014 after a career in journalism and TV production. She launched the brand from a small store in New York Lower East Side, blending Parisian minimalism with New York edge.
The team behind Alain Dupetit believed that stylish, high quality suits should be accessible to everyone. They saw how inflated pricing in the fashion industry kept sharp tailoring out of reach for many.
Co-founder, with roots in community activism and sustainability, ensuring the brand aligned with ethical values. He wanted to create soft, durable, chemical free clothing that kids would actually enjoy wearing.
Launched Alex Mill with the mission to make the perfect shirt. He wanted timeless, well crafted essentials rather than trend driven fashion.
The team recognized that luxury quality robes and linens were often overpriced. Their mission was to democratize comfort and elegance, offering premium feel products at wholesale prices.
She is the current CEO, and the first woman to lead the company. The company began as a low priced women's clothing line sold through in home demonstrations and catalogs.
Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all. Driven by the belief that "quality shouldn't be a luxury", he built it to cut out middlemen to reduce waste and costs.
Toms Shoes was founded in 2006 by Blake, an American entrepreneur. He launched the brand after witnessing children in Argentina without shoes and created the "One for One" model donating a pair for every pair sold.
Born in Okara, Pakistan, Sidra and Waqas launched Atoms in 2019 after moving to the U.S. through Y Combinator. Frustrated by poor fitting shoes, they created quarter size sneakers designed for everyday comfort.
Cushionaire is owned and operated by Next Step Group (NSG), a fashion footwear company. It was created to serve customers who wanted modern, fashion forward footwear without sacrificing comfort.
Entrepreneur with a background in building consumer brands (previously co-founded Trade Coffee). He wanted to build a brand that celebrated tradespeople and gave them high quality gear at fair prices.
Dream Pairs was founded in 2009 to offer stylish, affordable shoes for all ages. The brand quickly rose to become a top seller, known for blending fashion with comfort.
Born in New Zealand, Tim launched Allbirds in 2016 after questioning why sneakers weren't made from natural materials. Inspired by his homeland's wool industry, he teamed up with Joey Zwillinger to create ultra comfy shoes from merino wool.
Born in the U.S., Will founded WHOOP in 2012 while studying at Harvard. Frustrated by the lack of insight into athletic recovery and strain, he built WHOOP to decode the body's signals.
Surf enthusiast, frustrated by the lack of affordable, durable watches that looked good both in and out of the water. He wanted to create durable, stylish, and affordable watches designed for everyday wear.
Ratterman noticed that premium sunglasses were overpriced and lacked customer friendly policies. He started Shady Rays from a spare room in his parents' home, determined to solve the frustration of losing or breaking expensive sunglasses.
Co-founder and business strategist, helping scale King Ice's operations and partnerships. The founder saw a gap in the market for affordable, high quality jewelry inspired by hip-hop and streetwear culture.
President since 1999, with a background in finance. She has overseen Heat Relief Depot's growth into a trusted supplier of thermal safety products.
He grew up in Peru and saw firsthand how artisans struggled to reach global markets. NOVICA was created to eliminate intermediaries and give artisans direct access to global consumers.
Experienced retail executive and brand strategist, with a background in denim, menswear, and merchandising. He wanted to create a destination for men's goods that combined heritage brands, modern classics, and lifestyle products.
A corporate attorney turned entrepreneur, he noticed that men's ties were overpriced and lacked variety. He believed men deserved fashion forward, quality ties at fair prices.
Co-founder and current CEO, passionate about building a brand rooted in quality and transparency. He saw the shift toward direct to consumer e-commerce and wanted to build a brand that reflected honesty, durability, and American craftsmanship.
Before Helm, he owned a coffee shop and sneaker store in Austin. He wanted to build a boot brand that could be worn from the workshop to the office to a night out.
Creative director, focused on design and visual storytelling. He realized there was no brand that authentically merged surf lifestyle with urban fashion.
Known online as Alpha M., Marino built a massive YouTube following by offering advice on men's style, grooming, fitness, and confidence. After nearly a year of research and development, he created a line of premium hair products.
Entrepreneur and venture capitalist, formerly at Andreessen Horowitz. He was inspired to create Bevel, a brand that would combine design, science, and cultural relevance.
Therabody was founded by Dr. Jason Wersland, born from his personal quest to relieve pain after a traumatic motorcycle accident. What began as a DIY device evolved into a global wellness brand that redefined recovery.
Engineer and entrepreneur with a background in computer science and electrical engineering. He wanted to combine magnetic resistance technology with AI-driven coaching to deliver a full gym experience.
