Smith wanted to build a brand that combined adventure, sustainability, and social good.

His vision was to create gear that not only performed outdoors but also funded initiatives to fight poverty.

inHouseAmerica Rates His Store:

★★★★

Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all.

Driven by the belief that "quality shouldn't be a luxury", he build it to cut out milddlemen to reduce waste and costs.

inHouseAmerica Rates His Store:

★★★★

Former media and tech executive who became frustrated with the lack of innovation in men’s basics.

He envisioned a brand that delivered smart design, premium fabrics, and simple shopping.

inHouseAmerica Rates His Store:

★★★★

Winthrop was frustrated by the decline of American manufacturing and the rise of disposable fast fashion.

He saw an opportunity to create high quality basics hoodies, T‑shirts, sweatpants made in the USA.

inHouseAmerica Rates His Store:

★★★★

The founder was frustrated with synthetic performance fabrics that felt uncomfortable and lacked sustainability.

He experimented with bamboo fibers, discovering their softness, breathability, and eco friendly qualities.

inHouseAmerica Rates His Store:

★★★★

Sullivan wanted to create a brand that reflected the spirit of Jackson Hole rugged, adventurous, yet stylish.

Stio was born to serve outdoor enthusiasts who live in and out of the mountains.

inHouseAmerica Rates His Store:

★★★★