Surf enthusiast, frustrated by the lack of affordable, durable watches that looked good both in and out of the water.
He wanted to create durable, stylish, and affordable watches designed for everyday wear.
inHouseAmerica Rates His Store:
★★★★
Ratterman noticed that premium sunglasses were overpriced and lacked customer friendly policies.
He started Shady Rays from a spare room in his parents’ home, determined to solve the frustration of losing or breaking expensive sunglasses.
Co-founder and business strategist, helping scale King Ice’s operations and partnerships.
The founder saw a gap in the market for affordable, high quality jewelry inspired by hip-hop and streetwear culture.
President since 1999, with a background in finance (BBA from Florida Atlantic University).
She has overseen Heat Relief Depot’s growth into a trusted supplier of thermal safety products.
inHouseAmerica Rates Her Store:
He grew up in Peru and saw firsthand how artisans struggled to reach global markets.
NOVICA was created to eliminate intermediaries and give artisans direct access to global consumers.
Experienced retail executive and brand strategist, with a background in denim, menswear, and merchandising.
He wanted to create a destination for men’s goods that combined heritage brands, modern classics, and lifestyle products.
A corporate attorney turned entrepreneur, he noticed that men’s ties were overpriced and lacked variety.
He believed men deserved fashion forward, quality ties at fair prices.
Co-founder and current CEO, passionate about building a brand rooted in quality and transparency.
He saw the shift toward direct to consumer e-commerce and wanted to build a brand that reflected honesty, durability, and American craftsmanship.
Before Helm, he owned a coffee shop and sneaker store in Austin.
He wanted to build a boot brand that could be worn from the workshop to the office to a night out.
Creative director, focused on design and visual storytelling.
He realized there was no brand that authentically merged surf lifestyle with urban fashion.
Known online as Alpha M., Marino built a massive YouTube following by offering advice on men’s style, grooming, fitness, and confidence.
After nearly a year of research and development, he created a line of premium hair products.
Entrepreneur and venture capitalist, formerly at Andreessen Horowitz.
He was inspired to create Bevel, a brand that would combine design, science, and cultural relevance.
