Benjamin saw a gap in the personal care market so he created Bravo Sierra.
He created the brand to deliver high performance, clean personal care products inspired by the needs of the U.S. military and designed for everyday civilians.
inHouseAmerica Rates His Store:
★★★★
They launched Oars + Alps to simplify men’s grooming without being overpriced.
Inspired by their husbands frustration with complicated skincare, they created a brand offering clean, natural, travel friendly products.
inHouseAmerica Rates Their Store:
A seasoned beauty and wellness executive, best known for leading Molton Brown.
Him and the Athena Club team launched House of Atlas, a men’s grooming brand designed to modernize the shave aisle with dermatologist tested products.
Born in Orange County, California, Katherine launched Versed in 2018 after years in fashion and beauty media.
Frustrated by overpriced skincare with confusing ingredients, she created Versed to deliver clean, effective products that are affordable and easy to understand for real people, every day.
inHouseAmerica Rates Her Store:
Curology was founded by Dr. David, a board certified dermatologist, along with his mother.
The brand was created to democratize access to personalized dermatology through telemedicine and custom skincare formulations.
Curran co-founded Jack Black Skincare, alongside her husband Jeff Dandurand and partner Emily Dalton.
She saw the opportunity to create premium, approachable skincare for men that combined clean ingredients with straightforward functionality.
A professional makeup artist who worked with high profile male clients in TV, film, and sports.
She created Mënaji Skincare for Men, pioneering the category of advanced men’s skincare + undetectable cosmetics.
YouTube content creator and men’s style expert, known for his channel The Kavalier.
He partnerd with Devir Kahan to create a brand that normalize's men using concealer, moisturizers, and grooming tools without stigma, making self care accessible and discreet.
A serial entrepreneur who wanted to make oral care more friendly, natural, and fun.
Craig launched Hello Products in 2013 after walking down a drugstore aisle and realizing that toothpaste packaging felt sterile, clinical, and even intimidating.
Born in New York and a Cornell grad, Julian co-founded Twice in 2018 after a life-changing dental mission in the Bahamas.
Inspired by the power of a smile and the lack of clean oral care options, he teamed up with his brother and Lenny Kravitz to create toothpaste that’s effective, sustainable, and gives back.
He co-founded Geologie with Dave Skaff and dermatologist Dr. Steve Xu to simplify men’s skincare through personalization.
The brand’s mission is to simplify men’s skincare with dermatologist backed, effective, and natural formulations.
Born in Miami, Florida, Michael founded ALT Fragrances in 2018 while still in college.
Frustrated by luxury perfumes priced over $400, he created ALT to offer high-quality, cruelty-free scents without the “brand tax” making luxury accessible to everyone.
He is the co-founder & CEO, with a background in venture capital and consumer startups.
He wanted to create premium, affordable, and approachable personal care for men.
A California born dermatologist with a strong academic background (UCLA Biology, University of Michigan Medical School, Alpha Omega Alpha honor society).
The brand is designed to provide dermatologist developed, solution focused products that are safe for people.
