Born in New York and a Cornell grad, Julian co-founded Twice in 2018 after a life-changing dental mission in the Bahamas. He teamed up with his brother and Lenny Kravitz to create toothpaste that's effective, sustainable, and gives back.
A serial entrepreneur who launched Hello Products in 2013 to make oral care more friendly, natural, and fun. Based in New Jersey.
Founded Function of Beauty to revolutionize beauty with personalized haircare. Built a tech-driven company that lets customers create custom formulas. Based in New York.
Founded Urban Hydration in 2010 after battling eczema. Created a clean beauty brand that hydrates, heals, and donates a gallon of water for every product sold. Based in Ohio.
A seasoned beauty industry executive who launched the brand to champion clean, inclusive cosmetics that empower all skin tones and types. Based in California.
Launched Flamingo after working at Harry's. Seeing women using products not designed for them, they created high-quality body care made for women, by women. Based in New York.
Co-founded Billie to challenge the pink tax and offer women quality razors at fair prices. Based in New York.
Founded Kitsch to bring sustainable, stylish personal care and hair accessories to everyone. Based in California.
Founded The Honey Pot Company in 2014 after struggling with chronic bacterial vaginosis. Inspired by a dream from her grandmother, she created a plant-based brand. Based in Georgia.
Founded Cora after a life-changing trip to Kenya, where she met girls missing school due to lack of menstrual products. Driven by social justice and ending period poverty. Based in California.
Co-founded August in 2020 to challenge period stigma. After launching the nonprofit PERIOD at age 16, she built August as a Gen Z-powered brand. Based in New York.
Founded Saalt in 2018 after learning about period poverty in Venezuela. Launched to offer sustainable, reusable products and fight global period poverty. Based in California.
Founded Smile Sciences in 2011 in Bend, Oregon after working in dental offices. Created safe, vegan teeth whitening products that reduce sensitivity.
Co-founder and CEO of Eco Lips, one of the first organic lip balm brands in the U.S. Launched in 2003 with a mission to make sustainable, fair-trade lip care mainstream. Based in Iowa.
Founded by a passionate entrepreneur who wanted to make beauty fun, inclusive, and affordable. Launched with $1 makeup that's bold, playful, and accessible. Based in California.
Born in South Korea and raised in the U.S., Jean launched Miss A in 2013 to make beauty truly affordable. Everything costs just $1—no gimmicks. Based in Texas.
Founded to make beauty fun, inclusive, and affordable. Everyone deserves to feel confident with $1 makeup that's bold and playful. Based in California.
Launched Raw Sugar in 2014 at age 51 to offer affordable, plant-based personal care that nourishes body and soul—proving it's never too late to lead with love. Based in Florida.
Born in Michigan, Tom launched Sun Bum in 2010 from Cocoa Beach, Florida. Created a clean, reef-safe brand that captures the laid-back beach vibe. Based in California.
Born in South Korea, raised in the U.S. Launched Earth Therapeutics in 1993 after leaving law. What started with loofah sponges became a trusted eco-friendly self-care brand. Based in New York.
Teamed up with Neil Midalia in 2012 to fuse fashion and wellness. Launched Boody—an eco-friendly basics brand made from ultra-soft bamboo. Based in California.
Born to Colombian immigrant parents, Cami dropped out of Columbia to launch Parade in 2019. Built a bold, inclusive underwear brand celebrating self-expression. Based in New York.
A nuclear engineer and Navy veteran turned beauty tech leader. He leads InStyler Brands with a focus on disruptive beauty tech. Based in California.
Created L'ange to celebrate all hair types and textures. Offers salon-quality tools and products that make styling expressive and accessible. Based in California.
Co-founded Mented Cosmetics with Amanda E. Johnson after asking: "Why isn't there a nude lipstick that works for us?" A trailblazer in inclusive beauty. Based in New York.
Launched LYS Beauty in 2021 to champion clean, inclusive cosmetics that empower all skin tones. Her mission: make high-performance, skin-loving products accessible. Based in Georgia.
