Born in the U.S. and armed with an MBA from the University of Alabama, Lauren co-founded Each & Every after working on mainstream deodorant brands. She teamed up with a product developer to launch a vegan, cruelty-free brand where every ingredient truly matters.
Born in Chelyabinsk, Russia, Greg founded Myro in 2017 after noticing a gap in sustainable personal care. He launched Myro to offer clean, refillable deodorant that's better for you and the planet.
Born in Jamaica and Cuba, Natalie is a neuroscientist who founded Florae to bridge beauty and wellness. She launched clean, science-backed haircare that celebrates diversity and supports whole-body wellness.
Born in Miami, Florida, Michael founded ALT Fragrances in 2018 while still in college. Frustrated by luxury perfumes priced over $400, he created ALT to offer high-quality, cruelty-free scents without the "brand tax." Based in Florida.
Born in Belgium and trained in finance, Sergio founded Dossier in 2019 after realizing luxury perfumes were overpriced. He launched Dossier to deliver high-quality, French-made fragrances at fair prices. Based in New York.
Longtime friends from the U.S., Bryan and Phil founded Snif in 2020 to simplify scent discovery—offering clean, genderless fragrances with a try-before-you-buy twist. Based in New York.
Born in Houston, Texas to Thai immigrant parents, Charlie founded Charming Charlie in 2004 to bring joy and color to fashion. Known for its color-coded shopping experience. Based in Texas.
Born in California, Nils founded Beautylish in 2010 to blend expert curation with a personal touch—creating a space where beauty feels inspiring, inclusive, and human. Based in California.
Born in Manchester, UK, Zanna co-founded Milk Makeup in 2016. She helped launch a clean, vegan brand designed for multitaskers—beauty that's bold, easy, and made to move. Based in New York.
Born in Houston, Texas, Deepica founded Live Tinted in 2018 after her viral red lipstick hack sparked a global conversation. She launched the brand to celebrate all complexions and fight colorism. Based in Texas.
Marla co-founded Bluemercury in 1999 with her husband Barry to reinvent how people shop for cosmetics—making expert advice and high-end products accessible. Based in New York.
Alex co-founded Herbivore Botanicals in 2011 with his wife Julia Wills in their Seattle kitchen. He created clean, plant-based skincare that's as beautiful as it is effective. Based in Washington.
Robbi launched Expertwhite after moving from South Africa to California. She created dentist-approved, vegan, cruelty-free whitening gels formulated in California.
A renowned NYC prosthodontist and NYU professor who founded GLO Science to revolutionize teeth whitening. He invented Guided Light Optics technology for safe, fast results at home. Based in New York.
Born in New York and a Cornell grad, Julian co-founded Twice in 2018 after a life-changing dental mission in the Bahamas. He teamed up with his brother and Lenny Kravitz to create effective, sustainable oral care. Based in New York.
Born in Houston, Texas, Deepica founded Live Tinted in 2018 to celebrate all complexions and fight colorism—creating clean, inclusive products inspired by real community stories. Based in Texas.
A clinical cosmetic chemist who co-founded Dieux in 2020 to bring transparency and science to skincare. She creates formulas that are clinically backed and sustainably made. Based in New York.
Born and raised in California, Amy spent over 15 years in the beauty industry before launching Tower 28 in 2019. She created clean, fun products for sensitive skin. Based in California.
Born in the U.S., Dakota launched Vacation in 2021 to make sunscreen fun again—offering "Leisure-Enhancing SPF" that feels like a vacation in a bottle. Based in Florida.
Born in Hong Kong, Charlotte founded Everyday Humans in 2018 to make sun protection fun, affordable, and planet-friendly. Based in California.
Born in rainy Seattle, Remi launched Freck Beauty in 2017 with the first faux freckle cosmetic, turning a childhood fascination into a bold, rule-breaking brand. Based in California.
Co-founded Summer Fridays in 2018 with Lauren Ireland to create clean, effective skincare essentials. The brand started with the iconic Jet Lag Mask and grew into a beloved beauty brand. Based in California.
Alex co-founded Herbivore Botanicals in 2011 with his wife Julia Wills in their Seattle kitchen, creating clean, plant-based skincare. Based in Washington.
Born in the U.S., Olamide launched Topicals in 2020 after struggling with chronic skin conditions. She created science-backed skincare that's inclusive and rooted in mental health advocacy. Based in California.
Co-founded Tenoverten in 2010 with Nadine Abramcyk to redefine the salon experience through wellness, transparency, and minimalist beauty. Non-toxic, vegan formulas. Based in New York.
Born in Denmark and a former Estée Lauder executive, Randi co-founded Nécessaire in 2018 to create clean, luxurious body care essentials. Based in California.
