Jen is one of the most influential hairstylists in the world, known for working with the Kardashians and Jennifer Lopez.
She built the brand to bring effortless, elevated haircare to real people not just red carpets.
inHouseAmerica Rates Her Store:
★★★★
Courtney launched Lake & Skye after experiencing a health crisis in her 20s that led her to explore holistic healing.
The brand was born when she had her first daughter and wanted to craft products that were both intentional and healing.
inHouseAmerica Rates His Store:
Born in Texas and raised partly in Seoul, Chriselle is a fashion influencer who acquired Phlur in 2021 during a personal turning point.
Inspired by scentβs emotional power especially during her divorce she relaunched the brand to tell stories through fragrance, starting with the viral hit Missing Person.
Miki a serial entrepreneur known for tackling taboo topics, launched Thinx with her twin sister Radha and friend Antonia after realizing how outdated and stigmatized period products were.
Their goal: create leak proof, stylish underwear that replaces pads and tampons.
Born in Phoenix, Arizona, Josh founded Snow in 2017 after jaw surgery sparked his interest in oral care.
Frustrated by the lack of stylish, effective whitening options, he created Snow to bring high-performance, tech-powered dental care into peopleβs homes with a smile that shines like never before.
A veteran of the luxury beauty industry who launched her namesake brand to serve women over 40 with high performance, age conscious skincare and makeup.
The brand is built around the idea that beauty should be rewarding, not reductive.
Born in Orange County, California, Katherine launched Versed in 2018 after years in fashion and beauty media.
Frustrated by overpriced skincare with confusing ingredients, she created Versed to deliver clean, effective products that are affordable and easy to understand for real people, every day.
Born in Baton Rouge, Louisiana, Holly founded Supergoop! in 2007 after a close friend was diagnosed with skin cancer.
A former teacher, she realized daily SPF could save lives but people hated how sunscreen felt. So she created feel-good formulas to make sun protection a healthy, everyday habit.
Born in the U.S., Chris launched Patchology in 2014 after years in consumer product startups and brand building.
Inspired by medical patch technology, he created fast-acting skincare that delivers real results designed for busy lives and modern routines.
Born in the U.S., Alexis launched Static Nails from her college dorm room, driven by a desire for chic, non toxic manicures that didnβt damage nails.
Frustrated by flimsy press-ons and harsh formulas, she reinvented the category creating reusable pop on nails and clean polish that changed the game.
Born in the U.S. to Colombian immigrant parents, Cami dropped out of Columbia University to launch Parade in 2019.
Frustrated by outdated beauty standards, she built a bold, inclusive underwear brand that celebrates self expression, sustainability, and radical comfort.
Born in the U.S., Heidi left her job at Google in 2013 after struggling to find bras that fit well and felt good.
She launched ThirdLove to create inclusive, data driven lingerie introducing half cup sizes and redefining comfort for women everywhere.
Born in the U.S., David was inspired to start Bombas in 2013 after learning that socks are the most requested item in homeless shelters.
He teamed up with Randy Goldberg to create ultra comfy socks and built a brand that donates a pair for every one sold.
Born in the U.S., Jenna and Jane launched Harper Wilde in 2017 after asking a simple question: βWhy are bras so expensive?β.
Frustrated by the hypersexualized, overpriced lingerie market, they built a brand that makes bra shopping easy, affordable, and empowering for real women.
Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay.
Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.
Two longtime friends who wanted to create stylish, bra free loungewear that women could feel confident wearing whether relaxing at home or answering the door.
Their solution was a line of eco-friendly, soft, and structured pieces designed with JJwinksβ signature βLight Hugβ.
Born in the U.S., Brendan launched Pact in Colorado after selling his first startup, Bear Naked Granola.
Inspired by the power of everyday essentials, he created Pact to offer ultra comfy clothing made from organic cotton proving that fashion can be both stylish and sustainable.
Born in South Korea and raised in the U.S., Kyong Lee and her siblings launched Francescaβs in Houston in 1999.
Inspired by the charm of curated boutiques, they built a fashion brand focused on unique finds, personal style, and an unforgettable in store experience.
Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all.
Driven by the belief that "quality shouldn't be a luxury", he build it to cut out milddlemen to reduce waste and costs.
Born in California, she founded Passion Lillie in 2013 to merge ethical fashion with timeless design.
A trained costome designer with a master's in Luxury and Fashion Management, she built the New Orleans based brand to offer fair trade apparel that's stylish, well fitting and sustainably made.
Born in Southern Indiana, Jennifer launched Classy Cozy Cool after surviving Stage 4B Hodgkinβs Lymphoma and raising her family.
Fueled by resilience and a love for fashion, she created a brand that blends comfort, style, and patriotic spirit all proudly made in the USA.
inHouseAmerica Rates Their Store:
Born in U.S., he co-founded Tobi in 2007 to bring fast, affordable fashion to young women online.
With background in tech and e-commerce, he built Tobi as a direct to consumer brand focused on trend driven styles and global reach from its San Francisco base.
Born in Israel, Canada, he co-founded Tillys in 1982 with his wife Tilly, after selling clothes at swap meets in Southern California.
With just $3,000 and a strong work ethic, he grew the brand into a national retail chain. Known for his hands on leadership and deep experience.
Born in Montreal, Canada, Dov founded Los Angeles Apparel after his departure from American Apparel.
Known for championing U.S. based manufacturing and fair wages, he built the brand with a focus on vertical integration, ethical labor and basics made in downtown LA reviving his vision for sweatshop free fashion.
Born in Manila, Philippines, he co-founded Akira in 2002 with Erikka Wang and Eric Hsueh.
A former nurse turned fashion entrepreneur, he helped grow the brand from a single boutique in Chicago's Bucktown neighborhood into a multi store chain and global e-commerce site.
Born in South Salem, New York, Indie launched her clean skincare brand after surviving a life threatening brain tumor linked to environmental toxins.
In 2009, she turned her wake up call into a mission creating chic, eco-friendly products that prove wellness and beauty can go hand in hand.
Born in Australia, she co-founded White Fox in 2013 with Daniel Contos.
Starting from her home selling clothes on eBay, she scaled the brand into a global fashion powerhouse known for influencer driven marketing and trend forward styles.
Born in Oakland, CA, she co-founded Lulus in 1996 with her daughter Colleen Winter.
Driven by a love for easthetics and culture, Cannon built Lulus to offer affordable, trend forward styles with touch of luxury.
Born in the U.S., he founded Marshalls in 1956 with a bold idea: offer brand name fashion at lower prices by buying overstock and excess inventory.
A retail innovator, he pioneered the off price model making designer goods accessible to everyday shoppers.
They founded Pavillia in 2017 and specialized in premium home comfort products like blankets, robes, and wearable throws.
The brand's mission is to deliver cozy, stylish essentials at attainable prices.
Ashley is the CEO and driving force behind Alexander Del Rossa, a sleepwear brand known for its cozy robes, pajamas, and nightgowns.
Though not the original founder, Ashley joined the company early on and helped transform it from small operation into a global e-commerce success.
RockDove was founded by a small team in Santa Monica, California under the parent company Lace & Lawn.
While no individual founder is publicly named, the brand began in 2002 as a cobbler's workshop repairing hiking boots for birdwatchers.
Based in Northen America, Hello Slippers was founded in 2020 by a team of experienced footwear designers.
While the individual founder isn't publicly named, the brand quickly gained attention for its cozy, stylish indoor shoes especially the viral Shark Slides.
Born in New York City, co-founded fashion to figure to bring stylish and trend driven clothing to plus size women.
Insipired by his great grandmother who pioneered inclusive fashion.
Nick was inspired by the traditional rope soled espadrilles he wore growing up on the Spanish coast.
The brand blends Mediterranean heritage with modern design, offering laid back footwear and apparel that channel endless summer vibes.
Dream Pairs was founded in 2009 to offer stylish, affordable shoes for all ages.
While the founder isn't publicly named, the brand quickly rose to become a top seller on Amazon, known for blending fashion with comfort.
Born in the U.S., Michael launched Everlane in 2010 to bring radical transparency to fashion.
Frustrated by hidden markups and murky supply chains, he built a brand that reveals the true cost behind every product.
Launched in 2024, UOVO Shoes is the footwear extension of UOVO, a luxury fashion storage brand founded in 2013 by Steven Guttman.
Inspired by the Italian word for βegg,β UOVO symbolizes new beginnings offering minimalist, functional shoes.
Born in the U.S., Will founded WHOOP in 2012 while studying at Harvard.
Frustrated by the lack of insight into athletic recovery and strain, he built WHOOP to decode the bodyβs signals.
Fit Simplifyβs founder is not publicly named, but the company is best known for creating one of the top selling resistance band sets on Amazon.
The brand focuses on making fitness gear thatβs simple and affordable.
Corinne Prevotβs journey began with a single hat and a sewing machine.
Encouraged by her mom, Margie, she turned her love of skiing and design into Skida, a women owned brand known for its playful prints.
