Jen is one of the most influential hairstylists in the world, known for working with the Kardashians and Jennifer Lopez. She built the brand to bring effortless, elevated haircare to real people not just red carpets.
Courtney launched Lake & Skye after experiencing a health crisis in her 20s that led her to explore holistic healing. The brand was born when she had her first daughter and wanted to craft products that were both intentional and healing.
Born in Texas and raised partly in Seoul, Chriselle is a fashion influencer who acquired Phlur in 2021. Inspired by scent's emotional power, she relaunched the brand to tell stories through fragrance, starting with the viral hit Missing Person.
Miki, a serial entrepreneur known for tackling taboo topics, launched Thinx with her twin sister Radha and friend Antonia after realizing how outdated and stigmatized period products were. Their goal: create leak proof, stylish underwear that replaces pads and tampons.
Born in Phoenix, Arizona, Josh founded Snow in 2017 after jaw surgery sparked his interest in oral care. He created Snow to bring high-performance, tech-powered dental care into people's homes.
A veteran of the luxury beauty industry who launched her namesake brand to serve women over 40 with high performance, age conscious skincare and makeup. The brand is built around the idea that beauty should be rewarding, not reductive.
Born in Orange County, California, Katherine launched Versed in 2018 after years in fashion and beauty media. She created Versed to deliver clean, effective products that are affordable and easy to understand for real people, every day.
Born in Baton Rouge, Louisiana, Holly founded Supergoop! in 2007 after a close friend was diagnosed with skin cancer. She created feel-good formulas to make sun protection a healthy, everyday habit.
Born in the U.S., Chris launched Patchology in 2014 after years in consumer product startups. Inspired by medical patch technology, he created fast-acting skincare that delivers real results designed for busy lives.
Born in the U.S., Alexis launched Static Nails from her college dorm room, driven by a desire for chic, non toxic manicures that didn't damage nails. She reinvented the category creating reusable pop on nails and clean polish.
Born to Colombian immigrant parents, Cami dropped out of Columbia to launch Parade in 2019. Built a bold, inclusive underwear brand celebrating self-expression, sustainability, and radical comfort.
Born in the U.S., Heidi left her job at Google in 2013 after struggling to find bras that fit well and felt good. She launched ThirdLove to create inclusive, data driven lingerie introducing half cup sizes.
Born in the U.S., David was inspired to start Bombas in 2013 after learning that socks are the most requested item in homeless shelters. He teamed up with Randy Goldberg to create ultra comfy socks and donates a pair for every one sold.
Born in the U.S., Jenna and Jane launched Harper Wilde in 2017 after asking: "Why are bras so expensive?" They built a brand that makes bra shopping easy, affordable, and empowering for real women.
Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay. She built it into a $100M fashion empire that redefined online retail for bold, independent women.
Two longtime friends who wanted to create stylish, bra free loungewear that women could feel confident wearing. Their solution was eco-friendly, soft, and structured pieces designed with JJwinks' signature "Light Hug".
Born in the U.S., Brendan launched Pact in Colorado after selling his first startup, Bear Naked Granola. He created Pact to offer ultra comfy clothing made from organic cotton.
Born in South Korea and raised in the U.S., Kyong Lee and her siblings launched Francesca's in Houston in 1999. They built a fashion brand focused on unique finds, personal style, and an unforgettable in store experience.
Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all. Driven by the belief that "quality shouldn't be a luxury", he cut out middlemen to reduce waste and costs.
Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay. She built it into a $100M fashion empire that redefined online retail for bold, independent women.
Born in South Korea and raised in the U.S., Kyong Lee and her siblings launched Francesca's in Houston in 1999. They built a fashion brand focused on unique finds and personal style.
Born in California, she founded Passion Lillie in 2013 to merge ethical fashion with timeless design. She built the New Orleans based brand to offer fair trade apparel that's stylish and sustainably made.
Born in Southern Indiana, Jennifer launched Classy Cozy Cool after surviving Stage 4B Hodgkin's Lymphoma. She created a brand that blends comfort, style, and patriotic spirit all proudly made in the USA.
Born in South Korea and raised in the U.S., Kyong Lee and her siblings launched Francesca's in Houston in 1999. They built a fashion brand focused on unique finds and personal style.
Born in Oakland, CA, she co-founded Lulus in 1996 with her daughter Colleen Winter. Driven by a love for aesthetics and culture, Cannon built Lulus to offer affordable, trend forward styles with touch of luxury.
Born in the U.S., he founded Marshalls in 1956 with a bold idea: offer brand name fashion at lower prices by buying overstock and excess inventory. A retail innovator, he pioneered the off price model.
