Born in Pakistan and raised in the U.S., Moiz founded Native in 2015 after spotting unpronounceable ingredients on a deodorant label. He set out to create clean, effective deodorant with ingredients people actually understand. Based in California.
A British model, entrepreneur, and body positivity advocate who launched the brand to redefine beauty through inclusivity, clean ingredients, and sensory self care. Based in Florida.
An OB-GYN from Minnesota who founded Lume in 2017 after seeing women misdiagnosed for odor issues. She created a science-backed, whole body deodorant to tackle odor at its source.
Born in California and a Boston University grad, Sarah launched Curie in 2018 with just $12,000. Tired of chemical-filled deodorants, she created clean, effective aluminum-free products.
Trained as a cosmetic chemist, Melissa co-founded Hume Supernatural in 2020 to reinvent deodorant with cleaner, microbiome-friendly formulas. Based in Arizona.
Born in Minnesota, Eric founded Boka after questioning the ingredients in his toothpaste. Created a clean, effective, and sustainable alternative with naturally sourced ingredients.
Born in Minnesota, Eric founded Davids in 2015 after questioning toothpaste ingredients. What started as curiosity became a four-year mission to create a clean, sustainable alternative. Based in California.
Founded Theodent to create a fluoride-free toothpaste using a patented chocolate-based ingredient that naturally strengthens enamel. Based in Louisiana.
Co-founded RiseWell after facing fertility challenges and discovering harmful ingredients in oral care products. With her dentist brother, she created safe, science-backed toothpaste. Based in New York.
Born in Phoenix, Arizona, Josh founded Snow in 2017 after jaw surgery sparked his interest in oral care. He created tech-powered dental care for home use. Based in Arizona.
Born and raised in Arizona, Amber founded Dae Hair in 2020 inspired by sunsets, citrus, and botanicals. She created clean, desert-inspired haircare from dawn to dusk.
A former PepsiCo marketing exec, Kathryn founded Hally Hair after witnessing a botched at-home dye job. She launched the first ammonia-free foam dye. Based in Connecticut.
Born in Perth, Maeva grew up helping in her mom's African braiding salon. She launched Bread Beauty Supply to simplify wash day and celebrate textured hair. Based in California.
Born in Mississippi, Sid launched his namesake brand in 2007 after designing for J.Crew, Ralph Lauren, and Tommy Hilfiger. A love for classic style and Southern hospitality. Based in Georgia.
Founded Lavanila in 2007 after struggling with allergies to traditional perfumes. Created the world's first healthy perfume made with sugar-based alcohol and essential oils. Based in New York.
Launched LYS Beauty in 2021 to champion clean, inclusive cosmetics that empower all skin tones. Her mission: make high-performance, skin-loving products accessible. Based in Georgia.
Born in San Mateo, California, Katja founded Kaja Beauty in 2018 to bring playful, K-beauty-inspired products to the U.S. market with fun, bite-sized formats that celebrate all skin tones.
Spent decades helping others build brands before launching Raw Sugar in 2014 at age 51. Created affordable, plant-based personal care. Based in Texas.
Born in Russia and educated at Columbia, Maria co-founded Athena Club to simplify women's lives with high-quality, affordable products. Based in New York.
Born in Denmark and a former Estée Lauder executive, Randi co-founded Nécessaire in 2018 to create clean, luxurious body care essentials. Based in California.
Born in Melbourne, Bree co-founded Frank Body in 2013 starting with just $10K and a single coffee scrub that went viral. Based in Michigan.
Founded Alleyoop to simplify self-care with multitasking products designed to save time, space, and sanity. Based in California.
Born in Russia and educated at Columbia University, Maria co-founded Athena Club to deliver high-quality, affordable products—no taboos, no hassle. Based in New York.
Born in Brooklyn and raised in Guyana, Karen founded Oui the People to challenge beauty standards. She launched with just $1,500, creating inclusive, luxurious products. Based in New York.
Born in Slaton, Texas, Jeremy launched Jeremy's Razors in 2022. His goal? Create a bold, unapologetic alternative for consumers. Based in Tennessee.
Founded Viv for Your V in 2019 after a college class project sparked her passion for sustainable period care. She makes menstrual products safe, stylish, and kind to the planet. Based in Massachusetts.
